|
Eccentric Gourmet Franchising
Differentiation in the Marketplace:
The eccentric GOURMETTM is more than a unique collection of revenue centers and value propositions. It is differentiated not only by unique products but by an orientation to customer service that is second to none. |
Every employee is trained and knowledgeable in the wines, food and wine pairing and all the in-store products. But, more importantly, customers may try products before they buy them. They can sample the wines, olive oils, vinegars, or any other products they are interested in. They can even, using a store kiosk, access a web-based system that assists them in finding the right wine for the foods they love. This puts the eccentric GOURMETTM in a unique position relative to other retailers by taking a totally customer-focused approach and pushing service to a much higher level. |
 |
When this service model is combined with the numerous delivery systems - wine bar, weekly tastings, wine dinners, community events, clubs, gift baskets, and happy hours, you have a retail experience that outshines the competition.
Of course, there are the unique products and programs that make the eccentric GOURMETTM stand out from the crowd. The store features many, high-value categories including cigars and cigar accessories, gift baskets, retail wines, cheeses, gourmet accessories and private label foods including olive oils, vinegars, and cigars. Additionally, there are wine-of-the-month clubs, Cigar-of the-Month clubs, and a very unique oil & vinegar bulk station where customers are poured the freshest products and bottles that are corked and sealed while they wait. Lastly, there are commercial programs that sell custom labeled, eccentric GOURMETTM private label products. In all, the eccentric GOURMET is unique in providing a customer experience that is unusual, fun, exploratory, and takes advantage of their passion for great products.
NEXT
|
